In October 2020, three creative comms professionals based in Scotland - whose livelihoods are built on theatre and live events - joked on whatsapp ‘whoever designs a festive card saying "it’s all cancelled" will make a mint’.
Three weeks (and much number crunching) later, making a mint is off the cards, but raising awareness and some funds for artists is ON.
Thou Art Viable cards, photo credit Peter Dibden.
Thou Art Viable cards, designed by theatre maker and artist Katherina Radeva, graphic designer Ross Napier, Jazz singer and painter Ali McGregor, comedian and illustrator Danny Clives and Scottish Album of the Year Award nominated singer-songwriter Ela Orleans.
Cards will be posted out the end of each week through November and December. Last post will be Friday 11 December. There is a limited number available.
Big thanks to Allander Print for their support!